Fundraising membership programs are exciting ways to engage both donors and prospect lists. The idea of membership – based upon inclusion and the perceived sense of a deeper level of support – intrigues supporters and makes them want to jump at the opportunity. And this is not only perceived value: the organization should be offering true benefits of membership. Organizations can provide compelling things that supporters genuinely want, at a reasonable cost that keeps acquisition metrics in check.
Not everyone thinks that membership programs are for them. Some organizations may feel that membership programs aren’t worth it for their constituency; maybe they skew older, or more conservative, or it just doesn’t fit their branding. And that’s okay – it’s not for everyone, by choice or by environment.
But too many organizations rule out a membership strategy without real consideration. Memberships can be exciting, can drive growth, and can transform into a source of regular sustained revenue through annual campaigns and renewals. Take some time to think about how it could fit you. It might fit surprisingly well.
Would you like to brainstorm on membership strategies for your organization? Contact us!