A few weeks ago, Justin Mastrangelo and DJ Waldow presented a great webinar on using Text Messaging / SMS to find new subscribers and grow your email list. Justin has many years developing mobile marketing programs, and DJ is an expert on email marketing. While some nonprofits have tested giving via mobile codes, the high… Read more »
If you’re a nonprofit marketing manager in charge of email, you definitely want to check out the new study from Silverpop. Compared to other benchmark studies, one highlight of this study is they are not only providing the average statistics, but also providing the median and top- and bottom-performing quartile. You can not only compare… Read more »