DMAW EdVent Recap: Post-Election Evening: Big Data = Big Dollars – How Did They Do It?

On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America campaign and Patrick Ruffini, Republican Political Strategist and President of Engage to provide the audience with their insight.

To see the answers to the following questions along with some major direct response takeaways, visit the DMAW Blog.

  1. What was the major turning point in November’s election?
  2. What do you think will be the next technological advancement?
  3. What is the most important tip to take away from this panel?

Throughout the discussion, both Mike and Patrick laughed at the lighthearted comments of opposing political party affiliations. After the discussion, the two fessed up that it was their first time meeting in person and they had only had Twitter interactions before the event. In the end, despite the political party Direct Marketers affiliate with, we can all agree that the lessons learned from Mike and Patrick will help us in future direct response campaigns.


Author / DMAW Guest Blogger:

Danielle Hart doubles as an Online Fundraising Account Manager at The Engage Group and a Postal Logistics Account Manager at MailSmart Logistics.

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