It comes as no surprise that all companies are grabbing hold tightly of the social media reigns – It’s a wild ride. Some are more incline to succeed quickly, while others are having to test different methods to get the results they’re looking for.
Charities seem to fall into the second category.
Most charities are not raising as much money through social media as they’d like. While there isn’t a “How-to Manual” at successfully creating a Social Media Campaign that delivers the big bucks for Nonprofits (yet). Slowly but surely with trial and error, organizations are finding ways to engage with their members.
For most charities Social Media is too new that it is often thought of as still in the “Experimentation Phase”.
A good organization to look at for advice is UNICEF, which raised more than a quarter of a million dollars in 2010 alone. They used social networks to promote their well-known campaigns, such as the Trick-or-Treat for UNICEF. They also set up a project which raised money on the first anniversary of the Haiti earthquake – called Haiti 365.
Read more about what other organizations are doing to raise money through social media on The Chronicle of Philanthropy site.