Everyone has similar reactions to Email Inbox Overload – A 5 second moment of panic. You open up your inbox and see 50 emails…which ones immediately suck you in?
Chances are, the emails with a shock value Subject Line. (A great example of this would be something along the lines of “My office..NOW” from the boss) 🙂
But what about those daily or weekly newsletters and blogs you signed up for?
The truth is, it doesn’t matter how great your Renewal, Appeal or Newsletter is. If your subject line isn’t eye catching enough, you may not be getting the open rates that you’re after. eM+C has some great ideas in what makes a “Sizzling Subject Line“.