Monthly Archives: October 2012

A Peek at Presidential Landing Pages

Want to see how the two major presidential candidates are using landing pages to grow their supporter base?  ioninteractive analyzed the landing pages of President Obama and Governor Romney. They evaluated each candidate’s landing page strategy for key characteristics including:  campaign-specifics, localization, message-match, use of forms and data collection, mobile optimization, use of dynamic content… Read more »

It’s Your Duty to VOTE

Yes, the presidential election is very near; however, it’s time to perform your civic duty for the Direct Marketing Association of Washington (DMAW) and vote for the 2013-2014 Board of Directors.  The board plays an important role in advancing direct marketers’ overall success by leading the DMAW’s programs, conferences and educational opportunities for its members…. Read more »

When Is the Best Time to Send your Email?

Do you want to get the best response rates out of your emails? Scheduling emails at the right time can greatly increase engagement with your message. Now the question is when is your target audience most receptive to the emails you send? Considering the daily activities and geographic location of your recipients can help you… Read more »

The Family Does it Again!

As a member of the PMG family all of us here at The Engage Group love to have a good time and give back to local charities.  This past quarter was no exception. Recently, the gang spent a knee-slapping evening at the Baltimore Comedy Factory to benefit the Casey Cares Foundation which provides ongoing, uplifting… Read more »

Sue Anne to Speak at BarCamp!

Congratulations to our very own Sue Anne Reed whose session entitled “Introduction to Responsive Design” was chosen for BarCamp Nashville 2012. Sue Anne will present her session, which will discuss how to incorporate responsive design into e-mail and web design without breaking the budget, at the 6th annual BarCamp Nashville on October 20 at Tequila… Read more »

Cool Tool Tuesday: Year-End Fundraising Guide

The end of the calendar year is quickly approaching and you need to know exactly how to take advantage of the year-end giving frenzy. With Salsa Lab’s Essential Guide to End-of-Year Fundraising for Nonprofits of All Sizes, you can learn the who, what, when, where, why and how of fundraising during the most critical months… Read more »