Do you have a Shock Value Subject Line?

Everyone has similar reactions to Email Inbox Overload - A 5 second moment of panic. You open up your inbox and see 50 emails...which ones immediately suck you in? Chances are, the emails with a shock value Subject Line. (A great example of this … [Read more...]

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Presentation: Putting your website to work…

Check out the latest version of Debbie Young's presentation for the Direct Marketing Fundraising Association's Putting Your Website to Work for Your Direct Response Program (phew, that was a mouthful).  She totally rocked it! UPDATED: DMFA Putting … [Read more...]

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