Everyone has similar reactions to Email Inbox Overload - A 5 second moment of panic. You open up your inbox and see 50 emails...which ones immediately suck you in? Chances are, the emails with a shock value Subject Line. (A great example of this … [Read more...]
The Upsell Lightbox Approach
July 27, 2011 Filed Under: Our Blog
Every Nonprofit tries to answer the same important question. “How can we get donors to give to our organization every month?” Most frequent strategies include the monthly checkboxes on your donation pages and themed monthly giving options. … [Read more...]
Email still living large…
July 5, 2011 Filed Under: Our Blog
According to a recent study by Harte Hanks from 2009 to 2010, email is not only still surviving but growing and improving. The report shows improving delivery and bounce rates, while clickthroughs have roughly stayed at the same threshold (3%). On … [Read more...]