Do you have a Shock Value Subject Line?

Everyone has similar reactions to Email Inbox Overload - A 5 second moment of panic. You open up your inbox and see 50 emails...which ones immediately suck you in? Chances are, the emails with a shock value Subject Line. (A great example of this … [Read more...]

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Copy edit terminology

Handling copy always means handling copy edits. Know the terminology to make sure you know your orphans from your widows. http://grammar.about.com/od/terms/a/copyedterms.htm … [Read more...]

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