According to a recent study by Harte Hanks from 2009 to 2010, email is not only still surviving but growing and improving. The report shows improving delivery and bounce rates, while clickthroughs have roughly stayed at the same threshold (3%). On … [Read more...]
Fractal tool helps validate email code
July 1, 2011 Filed Under: Our Blog
Fractal is another cool tool that helps email designers check their html code. Just paste in your code and it validates it across 24 desktop, web and mobile email clients. It couldn't be easier to use. Check it out at: http://getfractal.com/ … [Read more...]
REPORT: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
June 6, 2011 Filed Under: Our Blog
When you get a break, check out the new study from Target Analytics on multichannel giving. It provides a nice illustration of the challenges nonprofits are facing with fundraising online and off -- and getting both of those channels to … [Read more...]
2011 Email Trends and Benchmarks for Q1
June 2, 2011 Filed Under: Our Blog
The Direct Marketing Association's Email Experience Council, along with Epsilon released the First Quarter's Email Trends & Benchmarks Results. A few interesting results The study shows an increase in Open Rates as well as increase in … [Read more...]
Facebook lends a hand to Non-profits
May 20, 2011 Filed Under: Our Blog, Things we like
Did you know Facebook has added a section on their site to help Non-profits? The goal of the Resource Section is to help Non-profit Organizations use the power of Facebook to cover all aspects of their cause. Organizations will be able to feature … [Read more...]
Making Campaigns Work
May 13, 2011 Filed Under: Case Studies, Our Blog
Did you ever think it was possible to implement a long list of appeals, acquisitions and sustainer emails in just a few short months? What about simultaneous advocacy, renewal, and year-end campaigns? How about all of the … [Read more...]
NTC 2011 Contest Winners!
April 19, 2011 Filed Under: Our Blog
Thank you to the many proud wearers of our blinking rings at the NTEN Conference this year! The Engage Group contributed $50.00 donations to the following organizations for their part in our NTC giveaway. This year's Nonprofit Technology Conference … [Read more...]
Chart: PMG publishes chart to help make sense of USPS increase
April 18, 2011 Filed Under: Our Blog
PMG has just published a timely postal rate chart highlighting the latest USPS postal increase that took effect April 17th. The rate changes won't affect the average consumer mailing a single letter - first class letters weighing one ounce or less … [Read more...]
DMAW Multi-Channel Boot Camp
April 6, 2011 Filed Under: Our Blog
The Engage Group will be hanging out at the DMAW Multi-Channel Boot Camp next Wednesday at the Capital Hilton. The whole gang will be there! Sean will be speaking about Integrated Marketing. Swing by and say hello! Time is running out, so … [Read more...]