Case Studies

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    Association of Fundraising Professionals, Washington DC Metro Area Chapter and Direct Marketing Association of Washington

    The Situation: In 2011 the Bridge to Integrated Marketing & Fundraising Conference planners needed a partner to implement their online marketing strategy to grow registrations and to generate excitement about the conference. read more »

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    National Museum of Women in the Arts (NMWA)

    The Situation: Avalon Consulting partnered with The Engage Group to build an online platform to execute their renewal strategy for the National Museum of Women in the Arts (NMWA). Avalon and NMWA found that other landing page solutions did not offer the ability to tailor ask strings based on previous giving history or make it easy to upgrade members. As a result, members were getting generic renewal asks and not being pushed to upgrade their membership. read more »

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    Cal Farley’s Boys Ranch (Cal Farley’s)

    The Situation: While Cal Farley’s Boys Ranch has a successful direct mail program, the organization did not have an online fundraising or marketing program. Cal Farley’s was ready to begin an email outreach and social media marketing program to expand their donors and more easily communicate with existing constituents. read more »

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    Help Our Wounded

    The Situation: The Engage Group was asked to help build a microsite to help one of Help Our Wounded’s supporters raise donations through a bike ride event. Planning his ride of over 2500 miles from Canada to Mexico, Pete Schleider and his friends wanted to solicit pledges from their friends in advance of the event. He kept them informed along the journey via his blog. read more »

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    National Gay and Lesbian Task Force (The Task Force)

    The Situation: In June 2010, The Engage Group was asked to assist the Task Force and their agency, Avalon Consulting with implementing the online component of an integrated, multi-channel fundraising program. read more »

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    League of Women Voters of the U.S. (The League)

    The Situation: When Avalon Consulting approached The Engage Group about this client they were looking for assistance in implementing their integrated fundraising strategies. They needed a solution that could help them stay on target of timing their direct mail and email program. As this system was fine-tuned with scheduled e-appeals and e-renewals, it also became effective for the League’s urgent fundraising appeals and unplanned e-mail communications. read more »