A new report from Blackbaud, the 2010 Online Giving Report analyzes trends for nonprofits in various sectors as well as varying size.
A few interesting points:
- Overall Giving – online giving increased 34.5% from 2009
- Growth by Sector – International Affairs grew by 130.8% followed by Human Services (29.3%) and Environment and Animals (28.4%)
- Online Fundraising accounts for 7.6% of overall fundraising
- December is still the biggest online giving month – with the exception of the International Affairs sector which had its largest month in January 2010 due to the earthquake in Haiti
Lots more in the full report, which you can get here: http://www.blackbaud.com/bb/online/fundraising.aspx
Plus, there’s a great benchmarking tool to help you see where your organization fits.