Posts Tagged: news

Email Checklists: A good checklist goes a long way in email marketing

Mistakes happen, but they happen a lot less if a good checklist is a part of your process for sending email campaigns. The Engage Group implements a customized checklist for each client’s projects, but here‘s a general version you can start with to build your own pre-send email checklist. Learn more about minimizing direct marketing… Read more »

Here We Grow Again!

Help us welcome the newest member to The Engage Group team, Jaime Grams. Jaime will be helping both new and existing clients with their multi-channel fundraising goals. He comes to us from the prominent analytical consulting firm Integral where he spent the last 11 years leveraging fundraising data to develop and execute strategies to improve… Read more »

5 Ways to Kickstart Your Email Marketing A/B Testing

Now that you’ve analyzed your year-end results, it’s time to make 2014 the best year ever for your email marketing programs. February is a great month to kickstart A/B testing. Here are five tests to get you started: From line testing. Who your message is coming from is one of the first things most email recipients… Read more »