What’s the New Google Grant Change? How Does it Affect Nonprofits?

What’s the New Policy Impacting Google Grants?

Starting July 13th, Google is enforcing a new rule. Google is no longer allowing nonprofit grantees the option to promote more than one website domain name.

Previously, Google allowed nonprofits to advertise multiple domains if all of the domain names fell under the particular nonprofit’s mission umbrella. Soon, starting July 13th, Google is enforcing a new rule. Google is no longer allowing nonprofit grantees the option to promote more than one website domain name.

Google set a grace period for all nonprofit grantees to remove any extra domain names through July 2013. Once this grace period is over, nonprofit Google Grant accounts violating the policy could be removed from the program.

Google still recognizes the need for subdomains and subfolders within nonprofit’s websites for advertising. For example the following will still be acceptable under the new policy:

  • www.subdomain.examplenonprofit.org/subfolder
  • www.examplenonprofit.org/donate
  • donate.examplenonprofit.org

How does this affect your nonprofit?

All grantee accounts can only advertise the main domain of the nonprofit and all ads containing different domains must be removed from the account by July 1st in order to remain in good standing with Google.

This means that if your nonprofit is directing ads to more than one domain, current ads will have to be rewritten and directed to the main domain. If your nonprofit is currently exceeding the grant money and using a second paid account, consider moving all of the secondary domains to the paid account, and using the grant account for the main domain.

Do you need help ensuring your grant account follows all of Google’s rules? We can help. Drop us a line and let our experts help you figure out the best possible solution for your nonprofit’s Google Grant account.

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