A Peek at Presidential Landing Pages

Want to see how the two major presidential candidates are using landing pages to grow their supporter base?  ioninteractive analyzed the landing pages of President Obama and Governor Romney.

They evaluated each candidate’s landing page strategy for key characteristics including:  campaign-specifics, localization, message-match, use of forms and data collection, mobile optimization, use of dynamic content and segmentation.  While the election itself might be a tight race, the landing page scorecard identified the candidate with the stronger landing page strategy.  Check out the infographic for yourself.  Politics aside, these findings will help you better optimize your landing pages.

Need help setting up engaging and responsive landing pages for your email campaigns, direct mail campaigns or online advertising?  The Engage Group can help.  Let’s chat.

landing page optimization

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