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5 Ways to Kickstart Your Email Marketing A/B Testing

Now that you’ve analyzed your year-end results, it’s time to make 2014 the best year ever for your email marketing programs. February is a great month to kickstart A/B testing. Here are five tests to get you started: From line testing. Who your message is coming from is one of the first things most email recipients… Read more »

Heart-throbbing Engagement, Stewardship, Integration & Retention

We are getting our hearts beating to the drum of engagement, stewardship, integration, and retention and heading to the 2014 DMA Nonprofit Federation DC Nonprofit Conference this February 13-14. Want to build stronger relationships with your donors? This is the place to learn about innovative marketing and fundraising ideas, generate insightful solutions, and think creatively… Read more »

Additional Ways to Get Involved on #GivingTuesday

Today has been amazing watching all the buzz around #GivingTuesday. Google posted a link to #GivingTuesday on their home page, and also sponsored a hangout-a-thon with Mashable. They’ve been highlighting the work of some amazing nonprofits throughout the day. If you’re still looking for ways to be involved with #GivingTuesday, we have some ideas: Vote… Read more »

Free Tech Tools for Year-End Success

Fixing Code + Testing all Browsers + Making it Secure + Testing Responsive Design = Year-End Success With year-end fundraising knocking at the door, it’s important to have a stable website that is secure and works seamlessly across all browsers and platforms. We’ve put together a few tools we use everyday for our clients that… Read more »

10 Point Checklist to Maximize Online Year-End Giving

Are you ready for Year-End? It’s the most critical time of the year. (Can you hear that tune playing in your head?) Despite that song now being stuck in your head, year-end really is a critical time for just about every nonprofit.  Now is the time to make sure that all your online tools are… Read more »

The Bridge iPad Winner Is…

We had such a great time at the 2013 Bridge Conference. Lots of scratching went on (of the cards!), high-fiving, prize winning and donating to lots of charities. As you probably know, we had a very popular Cash Booth at the PMG family exhibit and the prizes were flying! Here’s a photo of Mike DeFlavia, DMAW President taking… Read more »

DMAW July EdVent – A Marketing Revolution is on the way!

On July 18th at the SEIU Conference Center, the Direct Marketing Association of Washington (DMAW) will be holding a night of cocktails and conversation around “The Contextual Marketing Revolution.” Geoff Livingston, an author and nonprofit marketing strategist, will discuss the latest in augmented reality, including Google Glass. His cutting edge presentation will discuss the basics… Read more »