Mistakes happen, but they happen a lot less if a good checklist is a part of your process for sending email campaigns. The Engage Group implements a customized checklist for each client’s projects, but here‘s a general version you can start with to build your own pre-send email checklist. Learn more about minimizing direct marketing… Read more »
If you’re ever looking for helpful content on nonprofit fundraising and marketing, you probably find yourself saying, “Man, I wish there was a one-stop-shop for websites I can utilize.” Well then today is your lucky day – because you just found it. We’re providing you with the resources that we read and utilize on… Read more »
Fixing Code + Testing all Browsers + Making it Secure + Testing Responsive Design = Year-End Success With year-end fundraising knocking at the door, it’s important to have a stable website that is secure and works seamlessly across all browsers and platforms. We’ve put together a few tools we use everyday for our clients that… Read more »
What’s the New Policy Impacting Google Grants? Starting July 13th, Google is enforcing a new rule. Google is no longer allowing nonprofit grantees the option to promote more than one website domain name. Previously, Google allowed nonprofits to advertise multiple domains if all of the domain names fell under the particular nonprofit’s mission umbrella. Soon,… Read more »
While having a little luck o’ the Irish is helpful, effective online fundraising takes a solid plan and integration with all your organization’s communications. There are many different ways to raise funds in the online world. Here are 5 Essentials for a Solid Online Fundraising Program: A fresh website that is easy to navigate, that… Read more »
If you’re ever looking for helpful content on nonprofit fundraising and marketing, you probably find yourself saying, “Man, I wish there was a one-stop-shop for websites I can utilize.” Well then today is your lucky day – because you just found it. We’re providing you with the resources that we read and utilize on… Read more »
The professional social networking site, LinkedIn, has just announced a new feature – LinkedIn Board Member Connect for nonprofit organizations – which allows members to deepen relationships and cultivate connections that could potentially become board members for your nonprofit organization. When your nonprofit signs up for LinkedIn Board Member Connect, you’ll receive: Free access to… Read more »
On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America campaign and Patrick… Read more »
As we all know, Google changes like the weather outside – frequently and sporadically. And this known fact doesn’t make any exceptions for the Google Grant Program for Nonprofits. Starting this past January 28th, Google made two significant changes to their Grants program. The first good change is that the original $1 maximum bid has… Read more »
Here at The Engage Group, we love a good infographic – especially this one! Network for Good breaks down 2012’s Digital Giving Index with the insights and trends on $163 million in donations to 40,000 charities. The main trends we can grasp are that online giving is at an all-time high, that year-end and disaster… Read more »