Posts Categorized: Our Blog

Make a Sure Bet at the 2019 Bridge Conference!

The 2019 Bridge to Integrated Marketing and Fundraising Conference is quickly approaching. Join more than 2,500 fundraising and marketing professionals July 10-12 at the Gaylord National Hotel and Conference Center for days filled with networking, workshops, panels, and more. With the large variety of exhibitors in the Solutions Showcase, you’re sure to find new companies… Read more »

Email Checklists: A good checklist goes a long way in email marketing

Mistakes happen, but they happen a lot less if a good checklist is a part of your process for sending email campaigns. The Engage Group implements a customized checklist for each client’s projects, but here‘s a general version you can start with to build your own pre-send email checklist. Learn more about minimizing direct marketing… Read more »

A MAXI Award Win for The Engage Group and Save the Chimps!

We are honored and thrilled that the Direct Marketing Association of Washington has chosen The Engage Group and our client, Save the Chimps, to receive a MAXI Award. DMAW’s Marketing Award for eXcellence & Innovation annually recognizes outstanding results in the direct marketing field. This award is for a special year-end email appeal we developed in conjunction with Save… Read more »

Here We Grow Again!

Help us welcome the newest member to The Engage Group team, Jaime Grams. Jaime will be helping both new and existing clients with their multi-channel fundraising goals. He comes to us from the prominent analytical consulting firm Integral where he spent the last 11 years leveraging fundraising data to develop and execute strategies to improve… Read more »

Make it Easier for Users Filling Out Your Webforms

Did you know there is a way for you help mobile users fill out web forms? Anytime someone clicks on a form field in a webform their keyboard pops up, but there’s a way to customize that code so that the “right” keyboard pops up. For example, you can add a little code that pulls… Read more »

5 Ways to Kickstart Your Email Marketing A/B Testing

Now that you’ve analyzed your year-end results, it’s time to make 2014 the best year ever for your email marketing programs. February is a great month to kickstart A/B testing. Here are five tests to get you started: From line testing. Who your message is coming from is one of the first things most email recipients… Read more »

Heart-throbbing Engagement, Stewardship, Integration & Retention

We are getting our hearts beating to the drum of engagement, stewardship, integration, and retention and heading to the 2014 DMA Nonprofit Federation DC Nonprofit Conference this February 13-14. Want to build stronger relationships with your donors? This is the place to learn about innovative marketing and fundraising ideas, generate insightful solutions, and think creatively… Read more »