The 2019 Bridge to Integrated Marketing and Fundraising Conference is quickly approaching. Join more than 2,500 fundraising and marketing professionals July 10-12 at the Gaylord National Hotel and Conference Center for days filled with networking, workshops, panels, and more. With the large variety of exhibitors in the Solutions Showcase, you’re sure to find new companies… Read more »
The Engage Group is proud to announce that it has been honored with a Silver MAXI award by the DMAW for our 2013 End of Year Campaign for Save the Chimps. We built a series of 10 emails which included calls to action for an online auction as well as donations which had a matching gift program… Read more »
Mistakes happen, but they happen a lot less if a good checklist is a part of your process for sending email campaigns. The Engage Group implements a customized checklist for each client’s projects, but here‘s a general version you can start with to build your own pre-send email checklist. Learn more about minimizing direct marketing… Read more »
We are honored and thrilled that the Direct Marketing Association of Washington has chosen The Engage Group and our client, Save the Chimps, to receive a MAXI Award. DMAW’s Marketing Award for eXcellence & Innovation annually recognizes outstanding results in the direct marketing field. This award is for a special year-end email appeal we developed in conjunction with Save… Read more »
Help us welcome the newest member to The Engage Group team, Jaime Grams. Jaime will be helping both new and existing clients with their multi-channel fundraising goals. He comes to us from the prominent analytical consulting firm Integral where he spent the last 11 years leveraging fundraising data to develop and execute strategies to improve… Read more »
Did you know there is a way for you help mobile users fill out web forms? Anytime someone clicks on a form field in a webform their keyboard pops up, but there’s a way to customize that code so that the “right” keyboard pops up. For example, you can add a little code that pulls… Read more »
If you’re ever looking for helpful content on nonprofit fundraising and marketing, you probably find yourself saying, “Man, I wish there was a one-stop-shop for websites I can utilize.” Well then today is your lucky day – because you just found it. We’re providing you with the resources that we read and utilize on… Read more »
Now that you’ve analyzed your year-end results, it’s time to make 2014 the best year ever for your email marketing programs. February is a great month to kickstart A/B testing. Here are five tests to get you started: From line testing. Who your message is coming from is one of the first things most email recipients… Read more »
We are getting our hearts beating to the drum of engagement, stewardship, integration, and retention and heading to the 2014 DMA Nonprofit Federation DC Nonprofit Conference this February 13-14. Want to build stronger relationships with your donors? This is the place to learn about innovative marketing and fundraising ideas, generate insightful solutions, and think creatively… Read more »
It’s December 10th and you have exactly 21 days to get as many donations as possible before the end of 2013. What’s the one thing your organization can do to help increase those donations? Add a lightbox to your homepage. Lightboxes, also known as popups, are a great way to immediately let your website visitors… Read more »