The Upsell Lightbox Approach

Every Nonprofit tries to answer the same important question. “How can we get donors to give to our organization every month?”

Most frequent strategies include the monthly checkboxes on your donation pages and themed monthly giving options. However, how successful are these?

One idea that M+R Research Labs touches on that you may not be trying: The Upsell Lightbox.
The Lightbox takes the best of both worlds and helps turn your One-time Donors into Sustainers. Is this effective? Has it been tested?

Read more about “The Upsell Lightbox Story” here.

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