The Engage Group is proud to announce that it has been honored with a Silver MAXI award by the DMAW for our 2013 End of Year Campaign for Save the Chimps.
We built a series of 10 emails which included calls to action for an online auction as well as donations which had a matching gift program from the organization’s Board members. The emails were sent throughout December.
We couldn’t have been more proud of the results. The campaign generated over $100,000 from donations and $14,000 from the online auction for a total of $114,601, an increase in revenue of 41% over 2012. The 2013 campaign doubled the number of new donors. In addition the auction generated four times the amount of revenue than the online store produced in 2012.
We are honored to receive this award from the DMAW, but more importantly we are honored to have the opportunity to work with organizations that provide valuable support and assistance for worthy causes.
If we can help your organization with your online fundraising, please reach out to us. We’d love to chat about ways The Engage Group can help you build an online auction or use email appeals to increase donations.