Email still living large…

According to a recent study by Harte Hanks from 2009 to 2010, email is not only still surviving but growing and improving. The report shows improving delivery and bounce rates, while clickthroughs have roughly stayed at the same threshold (3%).  On the flipside, open rates decreased significally to 17%, down from 26% a year earlier.

Check out the Harte-Hanks presents: Postfuture Index™ report.

H/T eM+C

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