Monthly Archives: February 2014

5 Ways to Kickstart Your Email Marketing A/B Testing

Now that you’ve analyzed your year-end results, it’s time to make 2014 the best year ever for your email marketing programs. February is a great month to kickstart A/B testing. Here are five tests to get you started: From line testing.¬†Who your message is coming from is one of the first things most email recipients… Read more »